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La Haus was founded by Jerónimo Uribe, CEO; Rodrigo Sánchez-Ríos, president; Tomás Uribe, Chief Growth Officer; and Santiago Garcia, CTO. The Uribe brothers are sons of Colombia’s former President and current Senator Alvaro Uribe.

The retail giant plans to hire 400 people by the end of October and reach 600 employees by the end of the year.

Amazon Web Services highlighted the "growing demand and acceleration of cloud computing services" in the country.