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While both towns have been overshadowed by more-well-known nearby locations, the UNWTO is recognizing the unique beauty and wonder of these gems.

Jericó, Iza, Zapatoca, Villavieja, Providencia, Tibasosa, Guadalupe, and Filandia are all up for the UNWTO recognition this year.

This includes the cities of Armenia, Filandia, Ibague, Manizales, Salento, and Pereira.

In Colombia, “puebleando,” or small-town tourism is a popular pastime for both Colombians and foreigners.

Though the 57 billion pesos allotted for 2018 are substantially below the 161 billion pesos invested last year, Colombia's commerce ministry stressed that the investment is critical.