Indian motorcycle company Royal Enfield wants to expand globally, and it is targeting Colombia as a key market. “Currently we are an Indian company,” CEO Siddhartha Lal told India’s Business Standard in July. “We want to be a global player.” Royal Enfield boasts that...
In some countries, motorcycles are a luxury and a pastime. However in other countries, such as Colombia, they are basic transportation for millions. Cold or hot, rain or shine, motorcycles are on the road in Colombia 24 hours, 7 days a week, 365 days a year. Latin America’s most...
One of the most influential journalists from Europe specializing in motorcycle motorsports will be at the Feria de las 2 Ruedas this week in Medellín. Jaime Alguersuari Tortajada will be holding a seminar for experts, press, aficionados and industry functionaries on May 22. The...
Considered by some to be the premier motorcycle industry event in Colombia; the ninth edition of the Fair of Two Wheels Colombia is bringing an extensive business agenda and many great attractions for industry professionals and motorcycle enthusiasts. This year the fair will open...