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The battle for control of Viva goes far beyond Avianca, Jetsmart & Latam. Here are some of the key players

A Viva acquisition by a strong competitor like Latam could be disastrous for Avianca.

Aside from his role as head of international investment for the BVC Colombian stock exchange and providing a column on economics for Finance Colombia, Rupert Stebbings has served on the board of directors for Viva, and wrote the corporate biography, "The Viva Effect."

The proposed new holding company will be domiciled in the UK but still needs regulatory approval from several governments.

Skyports is backed by Irelandia Aviation, which also is the largest shareholder of Colombia’s Viva Air.

Viva uses its charitable arm, the Viva Foundation led by Monica Gil and Tatiana Vásquez to translate the airline’s operational acumen into direct action for social good.

The Humanos 3D Foundation he established is busy providing advanced functional prosthetics to Colombians across the country; many victims of violence, others overcoming congenital medical issues or accidents.

Finance Colombia’s founder Loren Moss was able to connect with Viva Air’s Executive Chairman Declan Ryan to better understand the gap between what the Duque Administration has said, and what they are doing. Are investors being treated equitably?

Ryan takes over the president role from VivaColombia founder William Shaw as the carrier continues its major expansion plans.

Ryanair investment arm Irelandia Aviation has increased its ownership of VivaColombia from 25% to 75% to take the majority stake in Colombia’s only discount airline. In announcing the move, it highlighted Colombia’s potential for growth and said it plans to continue...