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In addition to citing the telecom's strained credit metrics and negative free cash flow generation, Fitch cited intense competition in the Colombian telecom market.

Colombia ranks 4th in download speed for broadband & 10th in mobile speed, out of 11 South American Countries.

Rural areas in Colombia significantly lag urban areas for telecom & internet access. Cost remains a barrier for many.

Impressive growth and new product launches are invigorating ETB. For Carlos Graham, a laser focus on improving customer service has been key to success.