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Gergye will focus on advancing Avianca’s growth, enhancing customer experience, and evolving contact channels.

The battle for control of Viva goes far beyond Avianca, Jetsmart & Latam. Here are some of the key players

The joint venture between Delta and LATAM airlines has been in the works since 2020, after Delta managed to break LATAM's long-standing business partnership with American Airlines in order to strengthen its presence in Latin American markets.

Qatar Airways Told Reuters it wants to up its stake in Chile-based LATAM to 20%, equaling Delta's