Bogotá's high-density population is one of the city's strengths but further development must be better planned. "The government has to intervene," says Mayor Peñalosa.
Impressive growth and new product launches are invigorating ETB. For Carlos Graham, a laser focus on improving customer service has been key to success.
By 2021, Ruta N hopes that the companies that signed on will be investing at least 3% of their sales back into activities in science, technology, and innovation.