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Removing business class from short haul commuter flights is not a big deal by itself, but what is Avianca’s strategy? What does the airline want to be?

Uribe, currently a senator, remains a highly polarizing figure in Colombia and is currently under criminal investigation.

Representatives from brands including Harley Davison, BMW, Honda, Ducati, and Yamaha will be among the 400-plus exhibitors.

"You see many companies that have accessories, but they are luxuries — not functional ones," said Juan Carlos Serna of Rothar.

Colombia is poised to further increase its already-substantial market share in South America, outpacing every country except for Brazil.