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UruIT, a Uruguayan software and mobile app development company, entered the Colombian market a little more than two years ago. The firm’s first office was launched in the Ruta N innovation complex in Medellín. Marcelo Martínez, who heads the team in Colombia, says the...

"You need a bunch of other expertise around the table in addition to raw engineering talent," says Casnocha. "There is still work to be done in terms of the human capital."

The Clave Dinámica aims to minimize electronic fraud and "doesn't require customers to memorize anything," said Luz María Velásquez of Bancolombia.