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"Colombia is always advancing in the use of technology — so we see an important opportunity," says Luis Rico of HP.

"I meet with customers every week and it’s amazing. They don’t want to spend time or money — until something happens," said Jorge Hurtado of Absolute Software.

"The information that a company has really does have a value. What analytics does is make that value a tangible." – Carlos Ferrer of Unisys

Digital transformation is "a model of thinking — the essence of which is doing things in a different way," says CINTEL.