Guest Column: Mobile Applications For The Bank Of The Future

The notion of mobility has become, nowadays, an important factor in people’s personal and professional life. Because of this, companies are increasingly investing in mobile solutions that increase productivity, effectiveness and rapidity in both corporate processes and the quality of their services. Mobile solutions designed for smartphones and tablets, offer people the possibility of interconnecting with the world and enjoy additional benefits such as portability and immediacy.

Among some of the most important new mobile solutions, are have those of financial sector. Mobile banking solutions provide companies and banking and non-banking institutions with custom services, in order to offer their clients diverse additional applications for carrying out financial operations and mobile payments, through an electronic channel operating under security requirements as well as local and international regulations.

Tannia Alanis is the Mobile Banking Specialty Manager for Praxis

Mobile banking solutions provide a vast amount of benefits; in addition to facilitating the client’s interaction with the banking infrastructure, these operate with high standards of data protection, reduce the operation costs and infrastructure, and speed the time it takes to complete and clear transactions. In other words, bank mobile applications will improve the quality of service and the client’s experience, starting from applications that satisfy the needs and revolutionize the banking traditional service by increasing the use of mobile technology.

Currently, there are a number of companies that offer mobile banking services, with solutions that can turn a smartphone into a point of sale for making payments with credit or debit cards, electronic invoicing and even to keep a sales record. There are also applications which enable operation as an electronic wallet by saving the information of credit, debit and loyalty cards for making payments from the device through NFC technology.

Some applications can generate unique keys per user and per account, for additional data protection with a model of virtual tokens that enables transfers, balance queries and payments of services in a more secure manner.

It is important that institutions care about providing new and useful tools for their clients, always thinking about providing better attention and service. For this reason, it is important to work with a development partner that supports these solutions from design and development of mobile applications to enable financial operations from mobile devices, thus allowing institutions to have the possibility to offer services with added value so they can position themselves in an increasingly challenging market.