Transformative Business Event WOBI Returns to Medellín

After five years, Medellín is preparing to once again become the epicenter of a global innovation and leadership event with the WOBI on AI & Business Transformation, to be held on June 11 and 12 at Plaza Mayor. This will be a city event that complements the Mayor’s Office‘s offering to attract knowledge and tourists. 800 people are expected to attend, including CEOs, C-level executives, area directors, and managers.

The event aims to explore how artificial intelligence (AI) transforms organizations and, based on this, define the keys that will enable them to adopt successful leadership in this new digital era.

Participants will learn strategies to integrate AI into organizational culture, customer experience, and foster brand loyalty; the role of leadership in the digital age; and how to prepare employees for new responsibilities with practical cases that demonstrate how this tool drives decisions and creates business opportunities. Some guests include Zack Kass, former director of Go-To-Market at OpenAI; Randi Zuckerberg, former director of marketing at Facebook and founder of Zuckerberg Media; Mitchell Weiss, professor at Harvard Business School and expert in innovation and generative AI; Jesús Cochegrús, entrepreneur and technology expert who has worked in the video game industry and developed projects for companies such as Nike and Coca-Cola.