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“The tourist consumption of Colombians is very low,” says Juan Pablo Franky, deputy minister of tourism.

Multiple teenage players were killed in the accident as well as one three-year-old boy, according to Colombian newspaper El Tiempo.

The inaugural flight on the new route will take off on November 17 and tickets will continue being sold for weekend-only travel through April 28 of next year

Spaniards can enjoy a week of sun and vacations in Medellín for about €1,089, according to data from Kayak Spain.

During the first year, the carrier expects to transport some 31,000 passengers between Miami and Santa Marta, which it has named its third hub in Colombia.

"At its worst, the box that Medellín was put in was a terrible box. But if you are here, you know the box is alive," said Robert Young.

The route to Santa Cruz is Avianca’s second connecting Colombia in Bolivia. The carrier also operates a daily flight between Bogotá and La Paz.

Among the projects underway is the development of methods to pay for flights through mobile platforms such as WhatsApp.

The LATAM Group already owned more than 70% of Multiplus as the controlling stakeholder and will purchase the remaining shares of the São Paulo-based firm.

Avianca say the problem involved the failure of a communications system with crew members who did not show up for scheduled flights.