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"We Colombians also have a right to drink quality coffee," said Andres Restrepo of Santo Kaffeto café.

Kaptar is an innovative project in Medellín that is "trying to take advantage of that economic potential" of waste material.

Customers and providers that adopt the “as a service” model will find themselves relatively insulated from political winds.

"Colombia is always advancing in the use of technology — so we see an important opportunity," says Luis Rico of HP.

"This is a creation and meeting laboratory," says Camilo Cantor about Medellín's new Exploratorio makerspace.

"It has 24,000 nozzles that apply ink smoothly and evenly and print the page immediately," says Marcela Fonseca of HP Inc.

"They’re still a bit far from investing what a U.S. company invests in the area of denial of service," says Felipe Gómez of Level 3.

"Looking at the kinds of disasters in Colombia, I think systems like ours make a lot of sense," says Anand Anupam of Unified Messaging Systems.

"I meet with customers every week and it’s amazing. They don’t want to spend time or money — until something happens," said Jorge Hurtado of Absolute Software.

For nearly 25 years, ProColombia has been promoting business in and outside of Colombia. Formerly known as Proexport, the government agency rebranded in 2014 to better align itself with the larger mission. “As a result of the progressive increase of its functions, its...