Feria de las 2 Ruedas 2025 Concludes With Record Attendance and Economic Impact in Medellín

The Feria de las 2 Ruedas (F2R) 2025 concluded its XVII edition in Medellín, Colombia, from May 15 to 18, reporting record figures in attendance and estimated economic impact. The event, held at Plaza Mayor Medellín, reaffirmed its position as a significant platform for the motorcycle industry in the Americas.

According to the organizers, the four-day event attracted over 92,000 visitors, surpassing previous records. This included approximately 5,400 international attendees from over 58 countries, indicating a growing global interest in the Colombian motorcycle market and the F2R event.

The Secretaría Distrital de Desarrollo Económico de Medellín estimated that the F2R 2025 generated an economic impact of $33.9 million USD for the city. This benefited various sectors, including hospitality, gastronomy, transportation, commerce, entertainment, and tourism services. Official figures reported an 82% hotel occupancy rate during the event.

The trade show floor hosted 535 exhibitors, including 104 international participants and 300 representatives from delegations from China and India. Over 2,000 brands were showcased, providing a comprehensive overview of the motorcycle and light mobility industry. Commercial activity was notable, with over 1,600 motorcycles sold during the fair. The business roundtables facilitated over 150 meetings between entrepreneurs, further establishing the F2R as a key networking hub for industry development.

Innovation was a central theme at F2R 2025, with the “Ruta de la Innovación” featuring more than 61 new vehicle launches. Fourteen national and international assemblers and dealers presented their latest models and technologies in dedicated spaces across the venue, including the Gran Salón de Convenciones, Pabellón Blanco, Pabellón Verde, and the new Pabellón Naranja.

The event also emphasized knowledge exchange and training, with 23 academic events attracting over 1,930 registered participants. New additions to the program included the 1st Panel on Sustainable and Light Mobility, the 1st Road Safety Seminar, and the 1st Business Leaders Meeting. These sessions, alongside ongoing talks, forums, and workshops, covered topics such as electric mobility, mechanics, sustainability, traffic laws, and the inclusion of women in motorcycling.

Local entrepreneurship was supported through a partnership with the Alcaldía de Medellín. Thirteen local ventures showcased innovative products in accessories, specialized clothing, and technological solutions for the two-wheeled sector, including developments for individuals with reduced mobility. Noteworthy participants included Matt Movilidad, presenting devices for improved mobility; Orbit Wear, featuring motorsport-inspired apparel; and ImpercapImpermeables, manufacturing garments from recycled plastic.

Sports events on two wheels were a major attraction, drawing over 23,000 spectators. The Copa Stunt F2R Nitrox, sponsored by Nitrox, featured competitions in open, high-cylinder, 2-stroke, and 4-stroke categories. Other sporting highlights included the Festival Stunt F2R Nitrox, BMX and BikeTrial acrobatics, and GYMKHANA AKT competitions featuring AKT Motos.

Winners in the Copa Stunt F2R Nitrox Open category were Luis Bernal (1st), Juan Manuel Zambrano “Juancho Stunt” (2nd), and James Alejandro Pieñeros “James Stunter” (3rd). In the high-cylinder category, Pablo Zapata “Vocha” took first place, followed by Julián Arias (2nd) and Marco Ramírez “Marco Stunt” (3rd). The 2-Stroke category saw Neider Messino “Neider Stunt” in first, Cristian Zuluaga “Virni” in second, and Jhon Mario Ortiz “Jhonma_Baylay” in third. Finally, in the 4-Stroke category, Juan David Zuluaga claimed the top spot, with Jhonny Zapata “Jhonny Stunt” second and José Edison Hernández “Goku Stunt” third.

The final round of the Copa Stunt highlighted the skills of the top nine riders, with Neider Messino, Cristian Gil Zuluaga, and Jhonny Zapata securing the top three positions. James Mejía won the Gymkhana AKT competition, followed by “Baby Stunt” and Gaviria.

The test drive track remained a popular feature, with over 1,850 tests conducted on gasoline-powered vehicles and more than 563 tests on electric and sustainable mobility options. This allowed attendees to experience the performance and technology of various models firsthand.

The inaugural day of F2R 2025 commenced at Parques del Río with a welcoming ceremony for over 500 national and international exhibitors, media representatives, and motorcycle enthusiasts. Guillermo Pajón, director and creator of the fair, emphasized the event’s significance in the business, academic, and cultural spheres of the global two-wheeled industry.

Academic sessions on the first day included a conference by Dr. Carlos Hernán González Parias from Tecnológico de Antioquia – ITM on the geopolitical implications of a potential new trade war for the automotive sector, highlighting Colombia’s reliance on imported auto parts, particularly from China. Another conference by Dr. Francia Inés Hernández Díaz from Forvis Mazars focused on optimization opportunities in customs tariffs, duties, and logistics related to sourcing and investment processes in Colombia and Latin America, with a particular focus on Asian markets.

Looking ahead, the organizers of the Feria de las 2 Ruedas have announced the dates for the next edition, which will take place from May 21 to 24, 2026. Additionally, they have invited industry stakeholders and enthusiasts to Expo2R in Bogotá at Corferias from October 23 to 26, 2025, and to the Autoshow, scheduled for August 29 to 31, 2025, which will focus on sustainable mobility and the automotive industry. These events underscore the sector’s commitment to economic growth and the promotion of new transportation modes in Colombia and the Americas.

Throughout the event, various industry voices shared their perspectives. Adriana Sanjuan, manager of Repsol lubricants for Colombia (BME: REP, OTCQX: REPYY), highlighted the value of direct consumer engagement and product showcasing at the fair. Angelo Acosta, a journalist from Moto.it in Italy, noted the passion and the strong need for mobility observed during the event, suggesting significant growth potential for F2R.

The Simposio de Clubes Moteros featured prominent figures, including former professional racer Álex Barros, who shared his career journey, and Silvio Frasson from Repsol, who discussed the importance of preventive maintenance and safety gear. Journalist Martín Urruty from MotoGP encouraged attendees to pursue their passion and seek new opportunities.

The final day of the fair included autograph sessions with Agustín Ostos (Soy Tribu), riders from Team Yamaha (TYO: 7272), and Tomás Puerta (Tomás Puerta). The day also featured the finals of the Copa Stunt F2R Nitrox, the Gymkhana AKT, the Festival Stunt F2R Nitrox, a show by Stunt Bike Factory, miniriders competitions, Biketrial, and BMX events. The Monster Energy (NASDAQ: MNST) Rock Fest F2R provided the closing entertainment for the event.

Photo credit: Feria de las 2 Ruedas.