This latest move by Avianca begs the question: If Avianca is stripping down service to match LCCs, what reason remains to fly Avianca?

The move will allow Avianca to advertise fares with stripped down options so that it may look like a low-cost carrier in booking engines and comparison sites. The embattled airline, struggling with debt and operational issues, is seeing its markets eroded by domestic challengers such as Viva Air, and the rapid entry of international carriers into Colombia. All while a dismal on-time record causes angry passengers and government investigations.

XS fares became available on domestic flights in Ecuador from September 24, 2019, in Colombia from November 6^th, and now will start on international flights to North America beginning March 4. On Colombian domestic flights, the XS fare has no changes, refunds, miles, frequent flyer upgrades, or segments counting towards status. Passengers can take one 10kg carry on item and one “personal item.” Seat selection has an extra cost that begins from $32,990 COP, and seats with additional legroom will cost at least $59,990 COP extra.