Organized by Agrilink and Corferias , the exposition served as a platform for showcasing technological advancements in agribusiness, including drones, software applications, and other digital tools. Sustainability was a reported theme throughout the event. “Once again, we connect all the actors of the agri-food ecosystem with their audiences, consolidating ourselves as the epicenter of the evolution of agriculture,” said Doris Chingaté, project manager for Expo Agrofuturo at Corferias.

The AgroMatch business roundtable held 459 meetings connecting 160 exhibitors with 33 buyers. Photo credit: Corferias.

Ricardo Jaramillo, CEO of Agrilink, stated, “We have been connecting field producers with technology for almost 20 years. Implementing tools such as technification, data management, and the use of drones allows industry players to improve productivity, optimize times, and increase profitability.”

A significant component of the event was the business roundtable, named AgroMatch, which facilitated 459 meetings between 160 exhibitors and 33 buyers. Participants came from Brazil, Chile, Colombia, Ecuador, Spain, the United States, Guatemala, Panama, Peru, the Dominican Republic, and Venezuela. These meetings resulted in projected business expectations of $5,976,710 USD.

The dollar value of committed deals is as follows:

• 1 to 3 months: $685,245
• 3 to 6 months: $1,763,598
• 6 to 12 months: $1,856,324

Products negotiated included fresh produce such as Hass avocados, citrus fruits, and various tropical fruits, as well as meat, dairy, coffee, and cocoa.

The academic portion of the event, the Agricultural Innovation Forum (FIXA), featured over 15 speakers and more than 100 activities. Discussions focused on topics like sustainability in livestock, soil management, new markets, and technology.

The next edition of Expo Agrofuturo is scheduled to be held in Bogotá at the Corferias fairgrounds. The event takes advantage of Econexia, Corferias’s digital business and networking platform.

Photo credit: Corferias.

Agromatch Generates $6 Million in Business Potential

Agromatch, Expo Agrofuturo’s business matchmaking platform, brought together 251 exhibitors and 60 buyers from countries including Argentina, Aruba, Colombia, Curacao, Ecuador, Slovenia, the United States, Guatemala, Panama, and Venezuela. The platform facilitated 524 meetings among participants, with reported business expectations totaling approximately $6.16 million. This year, exhibitors included 94 representatives from Colombia’s Ministry of Agriculture, underscoring the event’s focus on small and medium-sized producers.

Expo Agrofuturo’s 18th edition is scheduled to be held in Medellín from September 10 to 12, 2025.

Broad Regional and International Participation

Expo Agrofuturo’s exhibitors showcased a variety of products and services ranging from crop varieties, fertilizers, and machinery to transportation and logistical solutions. Representatives from Colombia’s diverse regions, including  and Cundinamarca, displayed products highlighting the country’s agricultural diversity.

International representation included notable participation from Chile, which showcased its agricultural export strength and expertise in fruit and vegetable production, a sector that generates significant revenue as the country’s leading non-copper export category. According to ProChile, Chile’s agricultural exports span 970 products, reaching over 170 destinations, with the United States, China, and Japan as primary markets. Poland and other countries, including China, Argentina, France, the Netherlands, the United States, Peru, and Uruguay, also participated, reflecting ongoing interest in accessing Colombian agricultural markets.

Casanare: Featured Region

Casanare participated as the featured region this year, bringing 20 exhibitors focused on the region’s food processing innovations. “We aim to promote sustainable development in the region through initiatives in cacao, coffee, and other agricultural transformations,” stated Casanare Governor César Ortiz Zorro. Exhibits from the region included automated fertigation systems powered by wind and solar energy, hybrid water extraction technologies, and a range of tropical fruit-based snacks.

Technology and Knowledge Exchange Through FIXA and Agrotalks

The event’s technology focus was highlighted through the display of agricultural drones, advanced machinery, and applications designed to streamline farm management. According to Agrilink co-founder Ricardo Jaramillo, digital tools and artificial intelligence are playing an increasing role in aiding farmers with planting schedules and productivity decisions.

Agrotalks, Expo Agrofuturo’s educational component, provided 1,900 attendees with insights from more than 60 speakers on topics such as sustainability, climate change, biotechnology, soil care, and the role of technology in agriculture. Agrotalks hosted sessions at three different venues within Corferias, with significant contributions from exhibitors, including representatives from Colombia’s rural development-focused Utopía Project.

Additionally, the Forum for Innovation in Agrofuturo (FIXA) hosted 505 attendees and presented discussions on livestock and agriculture, featuring international representatives who examined global agricultural advancements and challenges.

Exhibitor Feedback on Expo Agrofuturo 2024

Several exhibitors shared positive feedback on their experience at the event. Andrés Ramírez of BJ Agriculture highlighted a 200% growth in sales compared to previous years, noting the presence of a well-targeted and informed audience. Miguel Ángel Chávez of Cimecol S.A.S. and Adriana Afanador, manager of Proplantas S.A., also commented on the event’s business-oriented atmosphere, reporting positive sales outcomes and increased interest in Colombian agribusiness.

Expo Agrofuturo’s 18th edition is scheduled to be held in Medellín from September 10 to 12, 2025, continuing its role as a hub for agricultural innovation and business development in the region.

Expo Agrofuturo’s 18th edition is scheduled to be held in Medellín from September 10 to 12, 2025 (photo: Corferias).

Photos courtesy Corferias

“We’ve designed an event that contributes to the development of a business ecosystem that works for the environment. We’re committed to introducing sustainable business practices to transform the notion of traditional agriculture,” said Ricardo Jaramillo, Expo Agrofuturo Co-Founder.

During the event, Expo Agrofuturo will serve as an umbrella platform for gatherings like the XII International Cattle Ranchers Forum, the International Agricultural Congress, Agstar, which promotes networking opportunities between decision makers in the industry, and Agrosolutions, a space for innovators to connect and find solutions to problems in the sector.

Bancolombia, the corporate sponsor of Expo Agrofuturo, will participate along other financial institutions in Rueda de Créditos, which allows entrepreneurs to pitch ideas and secure lines of credit and discounts in financial services and products.

“This version of the fair will be an opportunity for many industry actors to meet again with their peers face to face. We’ve developed strict biosafety protocols, where self and mutual care are the main allies,” added Doris Chingate, Expo Agrofuturo’s Head of Projects.