Optimal Audio, which is a part of the Focusrite Group and specializes in making commercial amplifiers, loudspeakers, and controllers, says that it selected AVCOM in large part for its experienced team, wide customer base, and established presence as a representative of global brands in the region.

AVCOM, a Colombian distributor of products and solutions for the audiovisual sector, has already started training its techs and engineers on the Optimal Audio ecosystem and will receive technical support from Proactive LATAM, which represent the UK brand in Latin America and the Caribbean.

“We’re happy to have partnered with AVCOM, whose knowledge of the audio market in the territory is second to none,” said Dom Harter, managing director of Optimal Audio. “As a new brand, we’re confident that the support of such a highly respected and well-established partner will provide us with the perfect opportunity for growth in the region.”

The company noted that the partnership was negotiated in Barcelona earlier this year at the ISE Show.

“We took a strong interest in the development of Optimal Audio, and could see from the outset that the ecosystem it has created can offer our customers a high-quality solution that removes many of the traditional pitfalls of commercial audio,” said Camilo Aranguren, CEO of AVCOM. “It’s a fresh approach that keeps things simple for both installers and end users and adds another strong dimension to our portfolio.”