In June 2026, DHL Supply Chain has launched its DHL Fulfillment Network in Colombia and is introducing a logistics platform designed to support the growing volume of e-commerce transactions in the country and across international markets.

The system is intended to handle operations that start at roughly 1,500 orders per month and scale beyond 6,000 monthly orders, positioning itself primarily as a logistics backbone for small and mid-sized e-commerce businesses.

The launch includes initial fulfillment centers in Bogotá and Medellín, two of Colombia’s main logistics and consumption hubs, where DHL will operate multi-client facilities that are designed to adjust capacity based on demand.

The company said the network integrates warehousing, inventory management, order picking and packing, distribution, and reverse logistics under a standardized operational model connected to a global network of more than 80 fulfillment centers.

“Colombia already moved past the stage of basic e-commerce adoption. The current challenge is execution and having the right logistics technology. The increase in order volumes is putting pressure on operations, where accuracy, visibility and responsiveness define the customer experience,” – Robinson Vásquez, general manager of DHL Supply Chain.

The launch comes as Colombia’s e-commerce sector continues to expand. According to the Colombian Chamber of Electronic Commerce (CCCE), online sales grew 11.1% in 2025 compared with the previous year and reached $145.4 billion COP and more than 684 million transactions. Payments CMI projects annual sector growth of approximately 16% through 2027.

Industry research from the NubeCommerce Colombia 2025–2026 report also points to a maturing market, where consumers are becoming more selective and companies are increasingly focused on operational efficiency and technology adoption.

E-Commerce Growth Intensifies Demand for Faster Fulfillment

As online shopping continues to grow in Colombia, retailers are facing greater pressure to deliver orders quickly and reliably. Meeting customer expectations has become increasingly important as consumers demand faster shipping and more visibility into the status of their purchases.

DHL’s fulfillment service is designed to handle warehousing, inventory management, packing, shipping and returns on behalf of businesses. Companies can track orders and inventory through the company’s MySupplyChain platform.

The system can also connect with online stores, marketplaces and business management software, allowing retailers to manage orders across multiple sales channels.

Operating from fulfillment centers in Bogotá and Medellín, DHL said the network can reach more than 1,000 destinations across Colombia as well as international markets. Deliveries to major cities can be completed within 24 to 48 hours, depending on the service selected.

The company said the two facilities were strategically located to serve regions with the highest concentration of online shoppers and help shorten delivery times.

Vásquez said logistics capabilities are becoming increasingly important for small and medium-sized businesses competing in e-commerce.

“Small and mid-sized companies competing in e-commerce need more than capacity. They need consistency and operational confidence,” he said. “Scaling omnichannel fulfillment without losing control of inventory, integrating multiple sales channels efficiently, and managing returns effectively are now critical to sustained growth.”

Robinson Vásquez, general manager of DHL Supply Chain Colombia

The Technology and Sustainability Components

DHL said the Colombian rollout includes a warehouse management system (WMS) that uses artificial intelligence to support inventory control and improve picking and dispatch accuracy.

The system is designed to integrate with digital sales channels and enterprise systems. This allows for real-time visibility across operations.

The company also highlights sustainability-related features in its fulfillment operations, which include LED lighting systems with automated sensors and waste segregation and recycling processes. These measures are part of DHL Group’s broader goal of reaching net-zero emissions by 2050.

How Does the Launch Fit Into Colombia’s E-Commerce Growth?

Colombia’s e-commerce sector has expanded rapidly in recent years, which is supported by rising digital adoption and improved payment infrastructure.

According to Payments CMI, Colombia’s e-commerce sector is expected to continue growing through 2027, which will be supported by increasing digital adoption and improvements in logistics infrastructure.

Above photo: A DHL warehouse. (Photo: DHL)

“We are very excited about the opportunities that Robinson’s leadership in Colombia represents. Their experience in Mexico provides valuable learning that will enrich our people, who are characterized by their warmth, passion, and motivation. All this is reflected in our offer of solutions and services in the country, where the standardization of our processes and strategic vision, as well as our ability to strengthen relationships with our customers, are essential at Robinson. As Colombia is one of the priority countries for DHL Supply Chain, I am sure that we will witness a great consolidation in the country,” said Agustín Croche, CEO of DHL Supply Chain in Latin America.

Previously, Robinson Vásquez led the consumer sector operations in Mexico. With a team of approximately 4,700 employees and a network of  30 locations across Colombia, Robinson will focus on consolidating operations and improving transportation, packaging, and warehousing services, said the company in a statement.

“I am very grateful for all the experiences and knowledge acquired in Mexico, without a doubt it is an honor to assume this important leadership role in my home, great projects are coming to Colombia. I am excited to work with each of the 4,700 employees to continue offering exceptional service to our customers and contribute to making Colombia’s logistics industry a benchmark,” said Vasquez.

Photo credit: DHL