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	<title>ashley madison &#8211; Finance Colombia</title>
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	<link>https://www.financecolombia.com</link>
	<description>Connecting Colombia to the global capital markets, analysts, economists, investors, and executives that matter</description>
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	<title>ashley madison &#8211; Finance Colombia</title>
	<link>https://www.financecolombia.com</link>
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		<title>VivaColombia Comes Under Fire for Risqué Advertising that Promotes Adultery</title>
		<link>https://www.financecolombia.com/vivacolombia-comes-under-fire-for-risque-advertising-that-promotes-adultery/</link>
		
		<dc:creator><![CDATA[Jared Wade]]></dc:creator>
		<pubDate>Wed, 12 Oct 2016 19:02:16 +0000</pubDate>
				<category><![CDATA[Travel & Hospitality]]></category>
		<category><![CDATA[airline]]></category>
		<category><![CDATA[ashley madison]]></category>
		<category><![CDATA[VivaColombia]]></category>
		<category><![CDATA[William Shaw]]></category>
		<guid isPermaLink="false">https://www.financecolombia.com/?p=9108</guid>

					<description><![CDATA[Budget Colombian airline VivaColombia tested the theory of whether all publicity is good publicity....]]></description>
										<content:encoded><![CDATA[<p>This week, budget Colombian airline <a href="https://www.vivacolombia.co/co">VivaColombia</a> tested the theory of whether all publicity is good publicity. It recently launched a controversial ad that has drawn criticism for its sexist and offensive nature, but the subsequent firestorm has also distributed the promotion more widely than anyone at the company ever expected it could be.</p>
<p><img fetchpriority="high" decoding="async" class="alignright wp-image-9117 size-medium" src="https://www.financecolombia.com/wp-content/uploads/2016/10/viva-colombia-moza-1-400x246.jpg" alt="vivacolombia colombia moza mosa arenososa barranquilla la arenosa" width="400" height="246" srcset="https://www.financecolombia.com/wp-content/uploads/2016/10/viva-colombia-moza-1-400x246.jpg 400w, https://www.financecolombia.com/wp-content/uploads/2016/10/viva-colombia-moza-1-406x250.jpg 406w, https://www.financecolombia.com/wp-content/uploads/2016/10/viva-colombia-moza-1-200x123.jpg 200w, https://www.financecolombia.com/wp-content/uploads/2016/10/viva-colombia-moza-1.jpg 487w" sizes="(max-width: 400px) 100vw, 400px" />The controversy began when an ad appeared encouraging travelers to &#8220;Llévate a la moza pa&#8217; La Arenosa.&#8221;</p>
<p>The destination, La Arenosa, is a common name for the city of Barranquilla on the Caribbean coast, and the airline was suggesting men should buy a flight there and bring their &#8220;moza,&#8221; which depending upon your Colombian interpretation can mean anything from mistress to a worse characterization of a woman.</p>
<p>The goal seems similar to that used by scandalous dating service <a href="https://www.ashleymadison.com/">Ashley Madison</a> in North America. Knowing many married people use online sites to cheat on their spouses, it benefitted by ignoring the pretense of <em>making connections</em> and got straight to the point with its slogan: &#8220;Life is short. Have an affair.&#8221;</p>
<p>While beach trips with companions who aren&#8217;t wives certainly do happen, many were upset with the campaign. The ad was shared widely on social media with some appreciating the humor while others were shocked an airline would debase itself with such tactics.</p>
<div id="attachment_9114" style="width: 303px" class="wp-caption alignleft"><img decoding="async" aria-describedby="caption-attachment-9114" class="wp-image-9114 size-full" src="https://www.financecolombia.com/wp-content/uploads/2016/10/viva-colombia-hermosa.png" alt="viva colombia moza mosa arenososa barranquilla" width="293" height="317" srcset="https://www.financecolombia.com/wp-content/uploads/2016/10/viva-colombia-hermosa.png 293w, https://www.financecolombia.com/wp-content/uploads/2016/10/viva-colombia-hermosa-231x250.png 231w, https://www.financecolombia.com/wp-content/uploads/2016/10/viva-colombia-hermosa-277x300.png 277w, https://www.financecolombia.com/wp-content/uploads/2016/10/viva-colombia-hermosa-139x150.png 139w" sizes="(max-width: 293px) 100vw, 293px" /><p id="caption-attachment-9114" class="wp-caption-text">VivaColombia&#8217;s replacement ad with &#8220;la hermosa&#8221; in place of &#8220;moza.&#8221;</p></div>
<p>VivaColombia is now back-tracking on its risque style of advertising. William Shaw, president of the airline, apologized in a statement and ordered the promotion taken down.</p>
<p>&#8220;Our intention was not to offend anyone,&#8221; said Shaw. &#8220;We have removed the ad. We do not want to offend any of our clients in Colombia.&#8221;</p>
<p>The airline has retained the concept, however, changing &#8220;moza&#8221; to &#8220;la hermosa.&#8221; The effect is to invite people to take their sweetheart to Barranquilla — not their mistress. VivaColombia also changed the wide-eyed, curious-looking cartoon character in the ad with one who has hearts in eyes.</p>
<p>Its amended campaign still wants men to take women to Barranquilla, simply for a different reason. Travel to the Caribbean for love — not for adultery.</p>
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			</item>
		<item>
		<title>Latin America To See New Classes Of Cyber Security Threats in 2016: Unisys</title>
		<link>https://www.financecolombia.com/6557-2/</link>
		
		<dc:creator><![CDATA[Loren Moss]]></dc:creator>
		<pubDate>Mon, 21 Dec 2015 17:42:17 +0000</pubDate>
				<category><![CDATA[OpEd, Expert, or Guest Contribution]]></category>
		<category><![CDATA[ashley madison]]></category>
		<category><![CDATA[cyber]]></category>
		<category><![CDATA[cyberattacks]]></category>
		<category><![CDATA[cybersecurity]]></category>
		<category><![CDATA[leonardo carissimi]]></category>
		<category><![CDATA[microsegmentation]]></category>
		<category><![CDATA[quantum encryption]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[tom patterson]]></category>
		<category><![CDATA[unisys]]></category>
		<guid isPermaLink="false">https://www.financecolombia.com/?p=6557</guid>

					<description><![CDATA[Following a year of damaging security incidents at organizations ranging from the US Office of Personnel Management to Canada’s Ashley Madison web site, security experts at Unisys Corporation (NYSE: UIS) predict that leading security professionals around the world will adopt a new mindset in 2016, e...]]></description>
										<content:encoded><![CDATA[<p>Following a year of damaging security incidents at organizations ranging from the <a href="https://www.opm.gov/" target="_blank">US Office of Personnel Management</a> to Canada’s Ashley Madison web site, security experts at <a href="https://www.unisys.com">Unisys Corporation</a> (NYSE: UIS) predict that leading security professionals around the world will adopt a new mindset in 2016, embracing advanced approaches such as micro-segmentation to counter increasingly sophisticated attacks by cyber criminals.</p>
<div id="attachment_6558" style="width: 311px" class="wp-caption alignleft"><a href="https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys.jpg" rel="attachment wp-att-6558"><img decoding="async" aria-describedby="caption-attachment-6558" class=" wp-image-6558" src="https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys-553x768.jpg" alt="Tom Patterson, vice president of global security, Unisys" width="301" height="418" srcset="https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys-553x768.jpg 553w, https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys-346x480.jpg 346w, https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys-691x960.jpg 691w, https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys-180x250.jpg 180w, https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys-1106x1536.jpg 1106w, https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys-768x1067.jpg 768w, https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys-108x150.jpg 108w, https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys-216x300.jpg 216w, https://www.financecolombia.com/wp-content/uploads/2015/12/Tom-Patterson-Unisys.jpg 1152w" sizes="(max-width: 301px) 100vw, 301px" /></a><p id="caption-attachment-6558" class="wp-caption-text">Tom Patterson, vice president of global security, Unisys</p></div>
<p>“Corporate and government leaders understand that as their enterprises have grown beyond their four walls and threats have moved from concept to reality, their whole approach to security must change now,” said Tom Patterson, vice president of global security, Unisys. “In 2016, corporate leaders will take the actions needed to protect themselves in this new reality.”</p>
<p>Regarding Colombia and Latin America specifically, the escape of data from the data center leads the list of concerns. “A phenomenon that we observe is the growing handling of data outside of what are considered secure environments such as data centers. With the growth in the use of mobile devices and cloud systems, and more recently the arrival of the Internet of Things, critical data is every day more dispersed,&#8221; Unisys’ security practice leader for Latin America Leonardo Carissimi told Finance Colombia. &#8220;The data has left the data centers and is now found in our streets, airports, restaurants, and homes. Where there are people, there is a smartphone, and many of those contain critical data that needs protection. Companies need security strategies that are both simpler and more effective, that bring protection to any of those environments: data centers, the cloud, mobile devices, the Internet of Things, etc.”</p>
<blockquote><p><strong><em>Rogue intelligence officers, machine-controlled physical attacks, and the rise of quantum computing will demand new approaches such as micro-segmentation and quantum encryption.</em></strong></p></blockquote>
<p>Consequently, Patterson predicted the rise of a new security approach that embraces micro-segmentation, which allows enterprises to easily and economically divide their physical networks into hundreds or thousands of logical micro-networks, or microsegments. Such an approach understands that adversaries will ultimately infiltrate an organization, but limits the damage they can do once they’re in, making the difference between a routine cyber incident and a business catastrophe.</p>
<div id="attachment_6559" style="width: 310px" class="wp-caption alignright"><a href="https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys.jpg" rel="attachment wp-att-6559"><img decoding="async" aria-describedby="caption-attachment-6559" class=" wp-image-6559" src="https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys-654x768.jpg" alt="Leonardo Carissimi is Unisys’ security practice leader for Latin America " width="300" height="353" srcset="https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys-654x768.jpg 654w, https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys-409x480.jpg 409w, https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys-818x960.jpg 818w, https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys-213x250.jpg 213w, https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys-768x902.jpg 768w, https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys-1308x1536.jpg 1308w, https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys-128x150.jpg 128w, https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys-256x300.jpg 256w, https://www.financecolombia.com/wp-content/uploads/2015/12/Leo-carisssimi-Unisys.jpg 1363w" sizes="(max-width: 300px) 100vw, 300px" /></a><p id="caption-attachment-6559" class="wp-caption-text">Leonardo Carissimi is Unisys’ security practice leader for Latin America</p></div>
<p>Patterson predicted additional new developments in 2016, including new security threats from rogue intelligence officers; cyberattacks that result in physical destruction; and the rise of quantum computing threatening encryption-based defenses.</p>
<p><strong>Prediction: Rogue intelligence officers will use government-owned spy capabilities for their own purposes. </strong></p>
<p>Many of the state-sponsored attacks that have been attributed to governments around the world are actually executed by state employees motivated by their own ideological issues <em>without</em> government authorization.</p>
<p>In 2016, Unisys predicts that rogue intelligence officers will emerge as a separate threat category that business and government organizations will need to monitor and control in a different way than they would for a state-sponsored attack.</p>
<p><strong>Prediction: Cyberattacks meet the physical world – with potentially fatal results. </strong></p>
<p>Up until now, the worst thing that could happen to a machine under cyberattack would be “the blue screen of death.” Now, attackers can control machines, which means they can crash your car, stop someone’s heart, black-out your city, or destroy public infrastructure. With many of these devices built on old open systems, integration of modern security is critical to our lives and livelihood.</p>
<p>Unisys predicts that enterprises will see the real world results of this in 2016 as digital and physical worlds collide.</p>
<p><strong>Prediction: Expect</strong> <strong>a massive ramp-up in the arms race around quantum encryption. </strong></p>
<p>Today’s cyber criminals looking to circumvent encrypted communications are limited by the inability of modern computers to calculate a long encryption key. But with the impending advent of quantum computers, able to break down encryption in seconds, enterprises will need more advanced encryption approaches to thwart criminals.</p>
<p>“I believe that businesspeople worry more and more about their IT security. The budgets of our customers have grown in recent years. The thing is, it never seems to be enough. There is always the risk that some criminal will find a breach and be able to steal data or cause damage. The budgets, even though they are growing, are not infinite, and no company can guarantee that it is 100% secure, no matter what they invest,” said Carissimi.</p>
<p>He continued: “This afflicts the security managers, who perceive their efforts never seem to be enough. For that , we have presented our customers with a distinct focus. They can’t continue to invest their entire budgets in new tools that only intend to keep criminals out, one part of this should be investing in guaranteeing the resiliency of the company for the day when the criminals are able to successfully breach the company’s defenses!”</p>
<p>In 2016, Unisys predicts a significant increase in enterprise funding and R&amp;D investments in developing quantum encryption as a means to counteract the advent of quantum computers.</p>
<p>“Although many threats loom in 2016, security professionals also have an arsenal of new countermeasures like micro-segmentation,” Patterson said. “This will be the year we start changing the playing field and shifting the advantage back to the good guys.”</p>
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