The upcoming 2017 Feria de las 2 Ruedas motorcycle festival is set to be the biggest in its history, with some 400 exhibitors and close to 60,000 visitors from 30 countries expected to meet in Medellín. The most recent event hosted more than 58,000 people — a record for Feria 2 Ruedas — and next year’s outing projects to even beat.
With a larger exhibition area this year, being held at Plaza Mayor from May 4 to 7, this event continues to one up itself as the most important meeting point for the motorcycle industry in Colombia and one of the most-anticipated in all of Latin America.
Over four days at the 11th edition of this annual event, everyone from sellers and buyers to experts and aficionados will gather to discuss the latest trends in the worldwide motorcycle industry — and, of course, ride some new bikes.
Everyone from Harley Davidson, Royal Enfield, BMW, Honda, Suzuki, and AKT, among many others, will be on hand for the 2017 Feria de las 2 Ruedas.
The first two days (May 4-5) will be exclusive to industry professionals and the media. The final two days (May 6-7) will see the festival open up to the general public to enjoy the events, view the incredible display of motorcycles, and purchase the best the sector has to offer.
On average, close to 600,000 motorcycles are sold annually in Colombia, one of the countries where the industry has grown the most over the last decade. The nation is home to 10 motorcycle assembly plants and a wide-ranging industry of accessories, clothing, spare parts, and services for motorcyclists.
The 11th Feria de las 2 Ruedas will feature all of the following: business and press day, show room innovation, runway, launching hall, Enduro Cross, “Stunt Festival,” competitions, sporting exhibitions, test drives, cultural events, and plenty of motorcycle exhibitions.
As part of its commitment to safety, the event will also heavily feature its #ConduceBien (#DriveWell) campaign. This movement promotes self-care while driving, raising awareness about the importance of training, and respect for traffic norms.