Bancolombia has become the first traditional bank to join the leading fintech association in Colombia, a 10-month-old group that is aiming to cultivate a deeper ecosystem for the integration of financial services and technology within the country.
Juan Esteban Saldarriaga, president of Fintech Colombia, praised the Medellín-based bank for being “an entity at the forefront in this subject” and said he considers it a big win for the association to welcome the nation’s largest bank as a member. Bancolombia, said Saldarriaga, has a “philosophy of being open to startups in its innovation models” as well as “integration perspective with fintechs.”
To further collaborate with the network of fintech entrepreneurs and users within Colombia, Bancolombia will be hosting the Bintech 2017 event from October 17-20 in Medellín. This banking, innovation, and tech fair will look to attract talent from the developer community that can help financial companies innovate for the future.
“We want to be a startup of 33,000 employees with agility and impact to be at the forefront of financial services,” said Gabriel Di Lelle, vice president of digital innovation and transformation at Bancolombia.
Photo: Bancolombia headquarters in Medellín, Colombia. (Credit: Juan Camilo Trujillo)