Next week, the Agency for International Cooperation of Medellín (ACI) will host an event in Buenos Aires to pitch members of the local business on the benefits of Colombia’s second city. The outing — called “Why Medellín?” — in the Argentine capital is part of the promotion agency’s strategy to strengthen the image of the city abroad and encourage foreign investment.
Photo: Casa Rosada is one of the most emblematic images from Buenos Aires, where ACI Medellín will gather next week to provide answers to those in the local business community who are asking, “Why Medellín?”
The meeting will take place at 9:00 am, local time, on Tuesday, April 4, at the Colombian Consulate in Buenos Aires (Calle Carlos Pellegrini 1135). Local businesses interested in participating can register by contacting ACI Medellín’s Alejandra Gutiérrez Zapata (firstname.lastname@example.org).
Later in the morning, at 11:00 am, ACI Medellín will host a gathering with local members of SOS Paisas, a network of Colombians from the Antioquia region living abroad. The group began as an initiative by the Medellín mayor’s office and includes members in Argentina, Spain, and the Netherlands, among other locations.
“Medellín is a very dynamic city, with a broad portfolio for business and a strong installed capacity for the formation of productive chains,” said Sergio Escobar, director of ACI Medellín.
Efforts like this upcoming event in Buenos Aires have recently garnered the agency recognition by its peers. Through the work of ACI Medellín and other groups, Medellín was honored earlier this month in France at the annual Place Marketing Forum, winning an award for excellence in “Social Innovation and Territorial Resilience” for results achieved through innovative urban and social transformation policies.
The conference, held in Lyon from March 23-24, gave awards to several different international locations that have worked to raise their profile, including London, Oslo, and Toronto.
“This recognition is the result of the constant and transformative process that Medellín has lived and highlights the ability of the city and its people to respond to the challenges imposed by our reality,” said Carlos Álvarez, deputy director of local and international relations of ACI Medellín. “One of the aspects highlighted by the event’s organizers is resilience as a transforming and effective force to regain confidence and transform our environment.”